How to Grow Your Email List Using Giveaway Events
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One simple way to grow your email list is to participate in giveaway events. If you’ve never been a part of a giveaway, you might be wondering what happens during one. There are two types of giveaways I’m going to share with you today. These are Joint Venture giveaways and Social Media Giveaways.
Joint Venture Giveaways to Grow Your Email List
Here’s how joint venture giveaways typically work: one business owner decides to create a giveaway. She asks other online business owners to contribute a product of their own.
After the giveaway goes live, people can sign up for it. They typically give their email address and name. In exchange, they receive instructions on how to claim their goodies from each of the business owners. Then they use a coupon code or special link to access the product you’re giving away.
The advantage of contributing a product is that it will grow your email list. Depending on the giveaway you’re joining, you may get hundreds or even thousands of sign-ups. Plus, you get to form valuable relationships with other online business owners.
Wow, what would it feel like to grow your email list to 1,000 or more over one weekend? Now that I have your attention you are ready to participate in a giveaway right away. How do you get started? Begin by following some of these tips…
Look for Giveaways
Before you can participate, you need to find giveaways. Go to your business groups on Facebook or LinkedIn. Make a post and ask for giveaway recommendations. You’ll probably have a few comments that can get you going in the right direction.
You may also want to try using a search engine. Go to Google and type in the names of marketers you know and the words “joint venture giveaway” see if they are doing one soon. Another word that may be useful is “free summit”.
Create a Product
Once you have a few giveaways that you’d like to participate in, you need to create a product. Don’t panic if you’ve never made a product. I can help you create one so you can grow your email list quickly.
I will be having a workshop on building a perfect opt-in in my Moms Mastering Business Community in July. If you would like to get a step by step instruction on creating one for you join my community here: Moms Mastering Business Community.
Simply buy a private label product, add your own branding and upload it to your website. Just make sure your product is relevant to your business.
If you sell essential oils, then creating a product on Google Analytics isn’t likely to attract your target customers. But if your product was about natural cleaning solutions, and you gave them a cheatsheet with recipes to natural cleaning supplies then your ideal audience would enjoy your product and happily download it.
Write 2-3 Emails
A requirement for many participants in a joint venture giveaway event is that you email your list. The whole purpose of a giveaway is to grow your email list, so you have to write emails. Even if you only have one subscriber, create a series of emails about the event.
Your first message could be about the giveaway and how excited you are to be part of it. In the second message, talk about the giveaway and highlight a few products that might appeal to your subscribers.
Your third message should be sent to your subscribers on the final day of the event. Mention how much you’ve enjoyed the event then remind your list that it’s the last day to claim their freebies. Encourage them to sign up so they don’t miss out.
Don’t Be Bummed…
Some (but not all) giveaways have certain requirements. For example, one host only wants contributions from business owners who have a list of 5,000+ subscribers. Others may want you to have a product on a specific topic in order to participate.
If you see these giveaways, don’t get discouraged. Keep a list of them and when you’ve grown your list or have a product on that topic, you can join next time.
Social Media Giveaways to Grow Your Email List
Another great way to grow your email list is to have your own giveaway on social media. You can pick a product or service relevant to your business and announce it. Give them a time frame and exactly what you want them to do to get an entry in the drawing. Then follow through with your event.
Be sure to take a look at the rules of the social media platform that you will be using. Facebook has some specific things that you are not allowed to do. They do allow promotions and giveaways both in groups and on your business page. Here is a link to their policies on Pages, groups, and events Promotions on Facebook.
So speaking of giveaways I have one of my own that I want to do for the members of my Moms Mastering Business Community. I purchased 2 Brilliant Life planners from Brilliant Business Moms. They were between $50-$60 each.
One I am using right now then other I’ve never opened. Between now and July 30th you can enter to win. You will need to join my Moms Mastering Business Community. Check out the link below.
I put up a post for the giveaway in the Facebook community and you will need to do 3 things to enter.
1) Like the post.
2) Answer the question in the post.
3) Invite a fellow mom business owner to join our community. Also, each time you invite someone that joins you will need to tag them in the post. This is the way I will be able to keep track of who invited who. The more people you invite the more entries you get.
So Now It Is Your Turn…
Participating in giveaways is fun and rewarding. But there is some initial set up work to make sure everything flows smoothly for your new subscribers.
So here are a few things to think about (I would love for you to post your answers in the comments below too!)
- Do you know of any giveaways you’d like to join in?
2. What will you give to participants of the giveaway?
3. How large would you like to grow your email list?
Get my 5 Ways to Get Your Mailing List Started free workbook. It not only has all the tips that I’m covering in the live videos in this blog series, but also action steps for you to take to implement them right away.
Next Up: Learn how to use video to grow your mailing list! Get it early when you download your free workbook!
I usually always take my blogs live on Facebook first. Feel free to follow me on my business page here: Mastering Mom Chaos. Here is the recording of this blog.