Site Navigation

Blog

What Is Content Marketing?

Some of the links in my blogs may be affiliate links. See my disclaimer page for more information.


If you have a website or blog you have probably at least heard of content marketing. Do you know  exactly what content marketing is? This month I will be having a Content Creation and Marketing Workshop starting Monday, Feb 11 in my Moms Mastering Business Facebook Community. It is free and I will provide you the link when I wrap up here. Over the course of the next 30 days and blog posts, I’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products, and your services. We will get into the “how to” details and I have plenty of strategies you can try for yourself.

This is a recording from a Facebook Live I did in my Facebook Community. I always bring my blogs live to this group first in addition to offering a space to collaborate, empower, support, and balance building a business in the cracks of time in mom life. You are welcome to join here: Moms Mastering Business Community 

 

 

First though, let’s talk about what exactly content marketing is and why it is so crucial these days for your  success. It doesn’t matter if you have an online or offline business. People use the internet more than anything else to find information and to find you. The days of yellow page ads and flyers or ads in the local paper are gone. The best way to make sure you are easy to find is to have plenty of content out there to do the marketing and selling for you.

Online content can come in a variety of different formats. There is written content, audio and video content, and even images, infographics too. They are all great bits and pieces that can be used in your overall marketing strategy. To market with content, simply means that you use those informational and educational pieces of content to promote your programs and services.

 

Content marketing

 

The idea is that other people will find your content, read it, watch it, or listen to it, and learn from it. This helps them to get to know you and most importantly, it helps to build trust and build that relationship that gets them comfortable to do business with you.

As with any other advertising and marketing method, the idea is to get out there in front of people who are interested in what you have to offer. That means your blog or website isn’t the only place where you use content marketing. It may also include posting on Facebook, Instagram, Twitter,  Pinterest, Youtube, and even  LinkedIn.

 

Content marketing

 

It means creating keyword based content so you can be found on Google, but also other platforms that we don’t necessarily think of as search engines like Pinterest and again YouTube which is now the number two search platform.

Who’s ready to get started with developing a content marketing strategy to grow your business this year?  If you have already been providing content; what platforms do you use most right now to provide your content? Let me know in a comments below.

 

content marketing